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The basketball trainer sales process that closes 98% of the time

Basketball trainer Marko Zelic built a sales process that closes 98% of clients. Here's how his Zoom call, intake form, and next-day discount work.

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How to start a basketball training business in your first year

Gage Jenkins started Sage Hoops in Boise as a side hustle. Here's how to start a basketball training business in year one: gym, pricing, and payments.

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The sports performance business model Lee Taft used to build a 35-year career

Lee Taft built a 35-year sports performance career on one model: 10-12 athletes per session. Here's how his group training approach works and why it lasts.

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How to run a sports academy: lessons from 150 athletes in one year

Sydney built Champ Season to 150 athletes in one year. Here's how to run a sports academy that grows: lead with quality, partner right, and expand slowly.

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How to build a basketball training business: lessons from Riley Parkinson

Riley Parkinson built a 48-member basketball training gym in Melbourne in 3 years. Here's the business model, social media approach, and operations behind it.

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Basketball Player Development: From D2 Walk-On to 7-Year Pro | Trey Drechsel

Basketball Player Development: From D2 Walk-On to 7-Year Pro | Trey Drechsel

Trey Drechsel went from a D2 walk-on shooting 15% from three to a 7-year overseas pro. Here's how basketball player development actually works.

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How to Start a Sports Training Business Without a Facility (2026 Guide)

How to Start a Sports Training Business Without a Facility (2026 Guide)

You don't need to own a building to train athletes. Learn how to negotiate facility access, build your brand, and grow a sports training business from scratch — featuring Greg Fenner Jr. of A1 Performance.

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How To Run A Basketball Training Academy: Brandon Evans

If you’re figuring out how to run a basketball training academy, Brandon Evans’ story is worth studying. He didn’t build Pro Standard the way most coaches imagine it — no polished facility, no climate control, no safety net. Just a 120-year-old warehouse in Fort Wayne, Indiana, sport court tiles that turned to ice in a […]

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How To Hire Coaches For Your Sports Training Business: Ace Carroll

How To Hire Coaches For Your Sports Training Business: Ace Carroll

Knowing how to hire coaches for your sports training business is what separates a one-person hustle from a real company. Austin Carroll, known as Coach Ace, owns Ace Grind Sports Performance in Bridgeport, Pennsylvania. He manages two training locations, runs an AAU program, and has coached college basketball at Eastern University for 8 years. If […]

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