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Sports Coaching Business: Build With Mental Performance

Sports Coaching Business: Build With Mental Performance

Most basketball players hit a wall not because of skill—but because of what’s happening between their ears. Joey Hewitt knows this firsthand—and it’s why he built his sports coaching business around mental performance training. As a Division III player who went from riding the bench freshman year to losing just five games over his next […]

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Coaching Business Automation for Multi-Role Coaches: Mike Shaughnessy’s Approach to High School, AAU, and Training

Coaching Business Automation for Multi-Role Coaches: Mike Shaughnessy’s Approach to High School, AAU, and Training

Coaching business automation makes it possible for coaches like Mike Shaughnessy to work in three roles simultaneously—high school, AAU, and private training— without drowning in administrative chaos. As a high school basketball coach, AAU coach, and private trainer, Mike sees how players develop (or struggle) across every environment. That perspective shaped his training philosophy and […]

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